Friday, 29.04.2011
28 of April is a significant day for the main arena of 2012 European Football Championship. This Thursday the logo of Olympic Stadium was elected. More than 150 people expressed willingness to take part in that logo-election-contest. So they have sent about 260 of very creative and imaginative works on court of strict judges and fastidious Internet users. It's remarkable that fantasy roved in considerably and, for this reason the result exceeded all expectations.
Therefore and against the background notorious characters Garnynya and Spritko designed-to-order of Ministry of Foreign Affairs of Ukraine are laughable and blush. There are still heated discussions about either narrow-mindedness of developer CFC Consulting or mental problems of the named personages. Due to above reasons both Vice Prime Minister Boris Kolesnikov and National agency for Euro 2012 refused to have anything to do with this ridiculous creative anime work.
But instead of happiness for new Olympic stadium logo there is a lot of telling criticism in Ukrainian mass media. There is opinion spreading at the speed of light that mentioned creative work is imprudent and barefaced imitation of the Olympiastadion Berlin’s logo. Ukrainian Designers make reference that Ukrainian one depicts the roof of Olympic NSC by circles and the German one is represented by rectangles. In fact, constructed roof of Olympic Stadium in Kiev will resemble portrayed in the logo. But there is a curious question: “Why was chosen just that logotype in spite of presence of more appropriate and worthy one?” It is a rhetorical question. In opinion of our editorial board the most adequate is with depiction of the columns because there are no less 80 columns at the long-long-suffering stadium.
Nevertheless, mythical committee didn’t and won’t share its consideration about the chosen one. And we still observe foolish waste of budget money. By the way, 100.000 of dollars USA were wasted to design imbecile Garnynya and Spritko. And 1000 euro served us to get copy of Olympiastadion Berlin’s logo. One thinks of promo-video that cost fabulous price of 4 millions dollars USA that promotes something hard to understand. Furthermore, it is possible to shoot low-budget Hollywood film that last one and a half hour. But in Ukraine you can capture only 90 seconds of speedy shot changes for such a sum of money.
Unfortunately preparation of Ukraine for EURO 2012 bears a strong resemblance to farce, burlesque and circus. Incredible sums of money are wasting on phantasmagoric logotypes that for some obscure reasons violate copyrights of far and not so far neighbors. And in spite of brilliant and shining shows there is wretched country ruled by miserable functionaries that only blow granted money and line their own pockets.
